01 · Capture
Share-sheet from anywhere.
Take a screenshot from Instagram, TikTok, a Reel, a Slack thread, an iMessage reaction GIF — share it to memecurator. Two taps. Under two seconds. The original stays on your device.
Wherewithal Ventures · personal cultural intelligence
The library for memes you actually use.
Capture from anywhere. Score for cultural half-life. Pack for the people you love. The personal meme library with a cultural-decay signal nobody else has built.
Fresh · 8 mo remaining
78
↑ this is the meme's half-life pill
The structural problem
Your meme inventory is worth billions in aggregate. Yours is worth nothing because you can't find anything.
Every meme you've ever found funny is locked inside someone else's product. Instagram saves stay on Instagram. The reaction GIF your sister texted is buried in iMessage. The screenshot of the comment-section gem is one of 4,300 photos in your camera roll with no metadata, no context, no recall.
And even when you find the right meme, you can't tell if it still works. Memes have a half-life. The one you saved in 2023 will get an eye-roll in 2026. No product, anywhere, tells you whether a meme is socially safe to send right now.
How it works
Three moves. The third is what no one else has built.
02 · Decode
Cultural context, instantly.
Title, year of origin, source, a one-sentence cultural-reference summary. So you remember what the joke actually is. So the parents reading this finally get the meme their kid sent on Tuesday.
03 · Score
The half-life pill.
Every meme gets a passé score and a separate GenZ eye-roll probability, composed from search-trend decay, posting-pattern signals, and an LLM calibrated against thousands of dated memes. Green, yellow, red.
The hero feature
Six places the half-life pill shows up.
Surfaced before send, sized for the moment. A best-before date for cultural artifacts.
Library card — compact
Fresh82
Aging — caution
Aging · 4 mo45
Stale — soft warning
Stale · expired18
Cringe — eye-roll likely
Cringe · -2 yr5
Unscored — manual judgment
Unscored—
Detail — full width
Fresh · peaking91
Your library, scannable
Two-column on phone. Filterable. Sorted by what's about to expire.
distracted boyfriend
this is fine dog
galaxy brain
side-eye chloe
moo deng baby hippo
demure · mindful
crying jordan
very mindful, very cutesy
For the parent loop
Decode what your kid just sent. Send something back without the eye-roll.
the meme
your kid sent
your kid sent
Stale · likely eye-roll21
What it is:
A reaction format from a 2019 Vine compilation, peaked in early 2022 on TikTok
(the "bonjour" remix). Considered ironic-retro by Gen Z as of 2025 — sending
earnestly reads as out-of-touch. Sent back ironically still lands.
Safe responses from your library
moo deng · 88
demure · 76
galaxy brain · 71
The monthly drop
Build a Pack of 10. Send it to the people you love.
Every pack ships as a letterpress-style contact sheet. Numbered, dated, signed. Screenshots of it become how your friends find memecurator.
Pack 014 · May 2026
10 of 10 · for Maya
01
02
03
04
05
06
07
08
09
10
Who this is for
Two loops. One library.
Persona A · the collector
Lila, 31. Brand strategist. Brooklyn.
Captures 15 memes a week across Instagram, TikTok, iMessage. Sends monthly drops to her three closest friends. Cares which meme goes to which Slack channel. Has a camera roll of 4,300 photos and can't find anything in it.
Pro · Collector — $5/mo
Persona B · the bridge parent
David, 49. Dad of teens. Seattle.
His kids send him memes every day. Half the time he doesn't get the reference; the other half he gets it but doesn't know if the response will land. He has Urban Dictionary open in a permanent tab and once got roasted for sending "this is fine."
Pro · Bridge — $8/mo
Beta opens Q3 2026
Get the first invite.
We're shipping the Calm-themed iOS beta to a small group first. No spam. One email when the TestFlight opens.
a wherewithal ventures project · stage: signal → frame